Gyms have grown into a staple part of our local communities, supporting our desires for a healthier lifestyle and giving us the resources we need to achieve our fitness goals. But, as this industry continues to see a wealth of exponential growth, it can be hard for independent establishments to see success and find stable footing and a solid customer base in a quickly expanding market. Not to mention, these services require a lot of time and effort to set up, leading less popular establishments to fall behind and become defeated by the competition. However, if you are still determined to learn how to start a gym from scratch, this article will detail everything you need to know.
Signs You Need to Start a Gym From Scratch
Established Gyms Are Becoming Less Popular
As many established gyms continue to raise their prices, regular patrons are just finding this expense too costly. In turn, many members are declining their memberships and are beginning to look elsewhere. This is great news for those learning how to start a gym from scratch, as it gives the perfect opportunity to try something new and draw customers to their location. Thus, independent gym owners can now push their way into this impregnable market and quickly find a wealth of success.
Your Community Is Unfit
If you are starting to notice that your community is becoming less and less mobile due to age or just a collection of physical ailments, it may be time to discover how to start a gym from scratch. Independent gyms can help adhere to the needs of these people and promote a collection of ways that they can support the growing needs of their community. Thus, regular citizens will be more inclined to join a gym, providing you with a very loyal and native customer base.
Your Neighborhood Is Very Urbanized
Towering skyscrapers and endless lines of traffic make it hard for people to exercise outdoors. In turn, learning how to open a gym from scratch can help you solve this problem and give you a reason to build a safe space for people to use. Thus, you can help to make your neighborhood healthier, without making them suffer the consequences of living in a concrete jungle.
9 Things You Need to Consider When Discovering How to Start a Gym From Scratch
1. Renovate Your Space
Joining a gym can be an intimidating experience for newcomers, so it is important that you make your space seem as appealing and inviting as possible. If your existing space is in dire need of some TLC, consider working with an experienced renovation contractor to help get it back into shape. These workers are trained in a wealth of different services, allowing you to transform the shape, size, and overall look of your establishment. In turn, these changes can help to make the space your own, allowing guests to feel calm and confident as soon as they walk through the front door.
2. Offer a Range of Services
Though many gyms are aimed at the general public, some offer specialized services for those in need of physical therapy rehab. By working with a selection of trained physiotherapists and experts, members can relearn how to move their bodies safely, particularly if they have lost control of their movements or are no longer able to strengthen certain muscle areas. Stroke rehab is a great example of these services and allows victims to regain a sense of confidence as they begin to rebuild their lives. As such, if you are learning how to start a gym from scratch, consider offering services that could benefit disabled people as this could help you tap into a selection of bustling market segments.
3. Keep Your Space Clean
Though we may not like to admit it, gyms can be very unsanitary, particularly if they are not maintained on a regular basis. If you are concerned about your gym’s hygiene levels or are looking to give a space that added sparkle, a plethora of janitorial service companies can offer a helping hand. These workers are able to clean your gym from top to bottom, ensuring that it is clean and tidy whenever guests plan to use it. This is especially important with regard to specialist equipment, which may need to be cleaned often to ensure optimal performance for guests. Thus, you can rest assured knowing that your team of janitors is there to clean up any messes as soon as they occur.
4. Partner With Local Organizations
When finding out more about how to start a gym from scratch, you may be inspired to carry out a selection of Corporate Social Responsibility (CSR) initiatives. These services allow businesses to work alongside their desired charity foundation, ensuring that both parties can continue to make a difference in their respective communities. Moreover, CSR is a great way to diversify yourself from already established gyms and works to attract a more socially-conscious clientele. Thus, you have the prime opportunity to make a positive change in the world, whilst still managing to receive a high footfall in your establishment.
5. Keep Pests Away
If your building is extremely damaged and deprived, it may actually be a great hideaway for a collection of pesky rodents including rats, spiders, and cockroaches. These creatures pose the risk of carrying a variety of viruses, putting your members and staff in grave danger. Thus, it is good practice to do some research and uncover the best pest control company in your area. In turn, these professionals can seek out these pesky pests and eliminate them in a safe and humane fashion. Plus, these workers can also implement a series of solutions to stop these rodents from returning, ensuring that they can no longer torment your guests.
6. Invest in Tech
For those looking for how to start a gym from scratch, it may be a good idea to look into some technology that can help you achieve your business goals. Assets such as automatic lockers, electric security gates, and pay registers are all prime examples of contemporary tech that can help your gym run more smoothly. Consider looking into a small business IT service that can help you set up all of these items and ensure that they all work alongside your internal systems. Moreover, this technology can make your gym more accessible, meaning that disabled guests can use your facilities with ease, which they may not be able to do in already-established gyms. Automated services such as integrated service control can allow your gym to be open 24 hours a day, giving you a lot more time to earn a profit.
7. Have Your Space Inspected
Although your gym may look great on the surface, there may be an abundance of harmful issues sitting below. For example, the foundation of your building may be misaligned, causing a selection of cracks and water stains to appear. If this is the case for you, it is vital that you contact a basement repair company as soon as possible. This service works to assess the overall quality of your basement and ensures that the lower level of your property is perfectly aligned and sealed. Thus, you no longer need to worry about your gym collapsing or flooding while guests are inside.
8. Install New Flooring
The type of flooring a gym uses is very important as it must work to support many years of wear and tear. Since members will walk over it every day, and it will fall victim to spillages and heavy equipment, it is paramount that your flooring is in the best condition it could possibly be. Floor coating is commonly used to protect the overall surface of your gym, shielding it from consistent damage such as scuffs, scratches, and spills. Thus, with a few simple additions, your gym can continue to look as good as new.
9. Host a Grand Opening
In order to get people to join your gym as soon as it opens, it is important that you promote it effectively. An affluent opening ceremony can help to commemorate all your hard work and celebrate this new chapter in your life. A caterer can really elevate your event, providing both the staff and patrons with the chance to enjoy some amazing food as they learn more about your establishment. Plus, this service can make your opening ceremony seem more formal, creating a more elegant atmosphere for potential members to enjoy.
Benefits of Learning How to Start a Gym From Scratch
Can Experiment With Unique Pieces of Equipment
Although many members appreciate having a few treadmills and exercise bikes, some may also want to step out of their comfort zones and try something new. By starting a gym from scratch, you have a better chance to implement a diverse collection of equipment, such as weight machines, balance boards, and aerobic accessories. This can help to attract a more dedicated type of customer and can also ensure that your gym is able to stand out in this immensely competitive industry.
Be Your Own Boss
Working in an already established gym can be hard work, especially if you do not agree with the way that the establishment is run. Thus, by learning how to start a gym from scratch, you can work on your own terms and start a business that better aligns with your own values and beliefs. Moreover, you can also set your own salary and working hours, giving you a better work-life balance, even as you continue to run a business. Therefore, starting a gym from scratch may be extremely difficult in the short term, but it can offer a plethora of benefits down the line.
Can Rely on World of Mouth Marketing
All businesses rely on the power of marketing, but gyms can also benefit from word of mouth marketing. This process involves attracting new customers via positive remarks from other patrons, such as a helpful review on a Facebook group or using a referral scheme to introduce a friend to the establishment. Since gyms rely so heavily on this form of marketing, they are more likely to see a greater influx of customers, particularly if they trust the person who recommends the facility. Thus, you have the potential to see greater footfall and revenue without having to conduct a costly marketing campaign.
Share Your Expertise With Customers
If you consider yourself to be a fitness fanatic, learning how to start a gym from scratch can give you the chance to share your knowledge with paying customers. So, whether it’s via a few personal training sessions or an accompanying online resource, owners can assert their dominance in this dynamic market and show that they are much more knowledgeable than their competitors. Moreover, this knowledge can help you to form stronger bonds with your customers, encouraging them to return to your establishment time and time again.
May Be Eligible for Government Support
Some local governments are eager to support new gyms in the fitness market, providing them with lucrative grants and loans to help them hit the ground running. These loans can be used to purchase state-of-the-art equipment or to fund physical education programs for the younger generations. Therefore, if you are eager to learn how to start a gym from scratch, be sure to check if you are eligible for this type of support as it can help you to cut ahead of some of the franchise and commercial gyms in your local area.
Learning how to start a gym from scratch can be incredibly nerve-wracking as it often requires a ton of research and effort. Gyms can transform the lives of many, but it is vital that they adhere to the overall needs of their customers and work to defeat the competition that can also be seen throughout this immense industry. Thus, if you are searching for a new way to extend your gym’s reach and potential, be sure to follow the tips and tricks discussed in this article.